| 09.00 | Registration Opens | Coffee, Showcase, Networking |
| 09:45 | Take Your Seats Time |
| 10.00 | Welcome & Opening | Clyde Carroll, the Chairman of NEO Ireland will welcome us and give us an update on what has been an amazing year for the events industry. |
| 10.10 | The Centre for Excellence in Events | Sarah Carroll, Managing Director of NEO Ireland and Eventznet.ie will introduce the new Centre for Excellence in Events and outline how it will affect our industry |
| 10.40 | Why Do They Never Ring Back? Introduction | Terry Harmer : Your Questions Answered In this opening session Terry will share his knowledge of how sales actually work in his entertaining and informative style. |
| 11.20 | Refreshments | Coffee, Tea, Biccies, Networking and Showcase |
| 11.45 | Why Do They Never Ring Back? Part Two | Terry Harmer continues this Master Class in ensuring that you understand how to make your event attractive enough to your guests so that they will attend. |
| 13.00 | Lunch | Buffet style (and pretty tasty!) lunch, Networking & Showcase. A few surprises in store as well. |
| 14.00 | Session 2 : Increasing Numbers - techniques to get them in the door | Your Net Worth: Networking Works - Caitlin O'Connor of Accelerating Performance and Networth tells of the difficulties in getting people to attend networking events, and shares her best tips for overcoming them. |
| 14.20 | Making an Exhibition of Yourself: Michael Nolan of iQuest tells of his techniques to bring people to the exhibitions and conferences that he organises in conjunction with the Sunday Business Post. |
| 14.50 | Did You Get My Press Release? Tips and tricks on getting noticed through the use of good press releases and photos - Ellen Gunning |
| 15.20 | E-marketing Expectations: Does e-marketing actually work? | Sarah Carroll on what makes a successfull e-marketing campaign. |
| 15.50 | Session 3: Panel Discussion | Your Questions Answered: Chaired by Clyde Carroll, some hard hitting questions for the days speakers |
| 16.10 | Refreshments | Coffee, Tea, Biccies, Networking and Showcase |
| 16.40 | Castle Leslie Case Study | Sammy Leslie tells the inspirational story of how she transformed Castle Leslie into the raving success it is today |
| 17.10 | Closing Remarks | Conference Summary & Closing Address : Clyde Carroll, NEO Ireland |